Trust and Entrepreneurship: A Presentation by Martin Ljunge

How does trust—expectations about the trustworthiness of others—impact the likelihood of starting a business venture?

“[T]rust promotes individualism, a motivation behind entrepreneurship, and creativity, useful for developing ideas.”

Martin Ljunge of the Research Institute of Industrial Economics joined us as a visiting scholar over the month of July at the Kauffman Foundation. During his time with us, we were able to learn a little more about his work in “trust issues” – how cultural perceptions of trust impact economic decisions, such as the decision to start a business.

Take a look at Dr. Ljunge’s slide deck to get to know a bit of what he’s studying on cultural and intergenerational studies on trust and how it impacts our preferences.


For more on Dr. Ljunge’s work, be sure to read:

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