Barbara Pruitt, Kauffman Foundation, 816-932-1288, firstname.lastname@example.org
Videos also include a 'Crowdfunding Primer' for entrepreneurs wanting to raise money via online platforms
(KANSAS CITY, Mo.) Aug. 29, 2013 – From the history of crowdfunding (the Statue of Liberty's base was funded by the crowd in the late 1800s) to the fundamentals of online fundraising (campaigns with videos raise more money), the founder of an international crowdfunding platform shares insights in a video posted today by the Kauffman Foundation.
Slava Rubin, cofounder of Indiegogo, made his remarks at a Kauffman luncheon this week, where he shared best practices for startup funding and answered questions about his own entrepreneurial journey and how to create an effective crowdfunding campaign. Rubin's tips and advice are based on data collected from Indiegogo's user experiences.
Rubin also is featured in a new episode of Kauffman's Top of Mind video series in a conversation with Kauffman Foundation Vice President Tom Ruhe.
Rubin talks about how his company managed through the recession, how campaigns create validation for companies and can lead them to future funding pipelines and what the pending Securities and Exchange Commission rules on crowdfunding could mean for entrepreneurs.
"More money and more access to capital will create more entrepreneurs and more innovation," Rubin says in the Top of Mind video. "Entrepreneurs are the catalysts that will ultimately change the world."
A video "primer" is also now available that covers the basics of crowdfunding told from the perspectives of another crowdfunding site founder and startup entrepreneurs, who also presented at the Kauffman Foundation this week.
In the video, Jase Wilson, founder and CEO of civic crowdfunding platform Neighbor.ly, shares fundraising guidance; Jason Ried and Claude Aldridge, cofounders of Trellie, tell their experience using Kickstarter to launch their business; and Nate Allen, founder and CEO of data-visualization firm 4 First Names, presents data that he scraped from Kickstarter and what it means for companies considering crowdfunding.