New Kauffman Sketchbook Tells Entrepreneurs to Get Started

Media Contact:
Barbara Pruitt, 816-932-1288;, Kauffman Foundation

Released in conjunction with Global Entrepreneurship Week, video encourages startup teams to build something together and offers advice for choosing mentors

Kansas City, Mo. (Nov. 14, 2012) -- Geoffrey Clapp, who serves as a mentor and advisor to numerous startups in software technology and healthcare IT, provides wide-ranging advice for aspiring entrepreneurs in the newest installment of the Kauffman Sketchbook series released today by the Kauffman Foundation on day three of Global Entrepreneurship Week.

"I think the most important thing is to get out of theory and hype," Clapp says. "Don't get caught up in the process and the culture of entrepreneurship. Go be an entrepreneur."

A serial entrepreneur and engineer, Clapp was previously founder and CTO of Health Hero Network (acquired by Robert Bosch Healthcare) and a senior engineer at Apple. He is an advisor with the Rock Health seed accelerator for digital health startups and was a presenter during the Life Science Venture Summit convened by the Kauffman Foundation in June.

During the three-minute animated video, called "Go Be an Entrepreneur,"  Clapp stresses the importance of talking to potential customers and creating a team with a common purpose to build something together.

Clapp also addresses what entrepreneurs should expect from advisors and mentors, especially when the business evolves.

"Your core business advisors should be helping with recruiting your team, with your business model, with your distribution model and the product market fit, Clapp says. "If they're not helping you with one of those four things, if they're not fundamentally the best in one of those things, they're the wrong people to be working with and it's okay to say, 'I want to upgrade my mentor.'"

Since it was launched last September to illustrate the insights of influential thought leaders, the Kauffman Sketchbook series has drawn more than 180,000 viewers to You Tube and The pieces also have been featured on a wide range of websites, blogs and social media outlets.