Kauffman's Trending Content in 2013: Startup Data and Programs, Education Video Top the List

A list of Kauffman’s most popular research, programs and multimedia offerings that gained traction throughout the year


The Kauffman Foundation’s most in-demand online content in 2013 ranged from reports on first-ever metro-area startup data, trailblazing entrepreneurship online curriculum and a provocative video “Sketchbook” featuring a Harvard educator’s insights on fixing schools. All this helped to nearly double the Foundation’s Twitter followers to more than 40,000 this year.

Here’s a recap of just some of Kauffman’s most in-demand Web content this year:

Financing entrepreneurial growth, the theme of the Foundation's annual State of Entrepreneurship Address at the beginning of the year, is the subject of one of the most downloaded papers released in 2013. The paper offers recommendations from leading experts on how policymakers can help increase startup financing. "Our intent was to spark conversation and awareness, and from the interest generated, I'd say we filled a gap for many people who care about this topic," said Dane Stangler, Kauffman vice president of Research and Policy.

Drawing on its years of experience and copious research, the Foundation broke ground on a brand of online entrepreneurship education not found in other training programs. The Kauffman Founders School enables entrepreneurs to learn anywhere, anytime, and to immediately apply the lessons to improve their chances for success now and in the future. A new series on founder's dilemmas launches tomorrow, and more topics will be added on a regular basis.

The Foundation's weekly live streamed entrepreneurship program has a growing and committed following. Kauffman's Kansas City 1 Million Cups program is webcast Wednesday mornings, viewed by individual entrepreneurs as well as groups such as high school classes and startups at incubators. The number of cities hosting their own 1MC meetings went from two in 2012 to 23 in 2013.
Leading the list for views, downloads and shares (as it does every year), the Kauffman Index of Entrepreneurial Activity revealed that new business creation dropped in 2012 – possibly because of the drop in unemployment that year. Interactive charts and an infograph breaking down annual rates of business creation since 1996 also proved popular.

Kauffman's interview of entrepreneur Richard Branson, posted on the Khan Academy's online education site, generated more than 24,000 views in the two-and-a-half months since the Foundation posted the first entrepreneurship series on the online education site. Branson's is one of 20 videos featuring nine entrepreneurs sharing tips, anecdotes and personal characteristics.

Fueled by Kauffman's annual Global Entrepreneurship Congress and Global Entrepreneurship Week, the international entrepreneurship movement now has an online portal for sharing resources. Kauffman and the World Economic Forum's Summit on the Global Agenda jointly launched the Global Entrepreneurship Library to provide a way for entrepreneurs around the world to share materials. Content includes templates, case studies, and how-to articles, lists of local resources, economic data, policy information and research.
No surprise that research on startup job creation was sought-after content in 2013. Finding that high-tech startups create more jobs than other private business sectors, this paper also broke down annual trends at the metro-level using U.S. Census data made available for the first time. A related paper sourcing the same data analyzed what has fostered the top startup hubs in the nation.

Top of Mind is another groundbreaking entrepreneurship video series launched on the Foundation's website, entrepreneurship.org. The 30+ episodes produced so far feature the latest in entrepreneurial news and is chock full of startup trends, tips and stories. "We want Top of Mind to serve as fodder for deeper conversations about what's fueling and hindering entrepreneurship around the world," said Thom Ruhe, vice president of Entrepreneurship at the Kauffman Foundation. Ruhe hosts most of the episodes that run at least once a week.

One of the most-viewed Kauffman "Sketchbook" videos in 2013 features an entrepreneur known for his passion. Plum Organics founder Neil Grimmer shares his insights on product development in the Sketchbook titled "Passion Incorporated." Since launching the series in September 2011, the Sketchbooks featuring the insights of influential thought leaders in the areas of education and entrepreneurship have drawn more than 285,000 viewers to YouTube and kauffman.org.

Another contender for top Sketchbook views is the Kauffman video Sketchbook featuring Katherine "Kay" Merseth, senior lecturer at the Harvard Graduate School of Education, addressing the challenging issue of school reform. Merseth's Sketchbook also is featured on the website of the Foundation's charter school, the Ewing Marion Kauffman School.