Kauffman Founders School Features Steve Blank’s Lessons on “Startups”

New series offers Blank's insights on core initial tasks of a startup

(KANSAS CITY, Mo.) Jan. 22, 2014Kauffman Founders School launched a new education series today to help entrepreneurs develop their businesses during the startup stage by highlighting how startups are different from big companies.

The online content features insights from Steve Blank, a Silicon Valley serial entrepreneur, educator and co-author of The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company.

The "Startups" curriculum explains how new business owners quickly and effectively can identify the market for their products by employing a customer development methodology that fuels growth.

Defining a startup as "a temporary organization designed to search for a repeatable and scalable business model," Blank delves into how, unlike a large company, a new business needs to search for the right business model rather than execute a business plan. Blank then explores and offers advice on key questions, including:

  • How does a startup differ from a big company?
  • Why is it important to understand the distinction between existing, new, resegmented and clone market types, and how does the startup's market inform business strategy?
  • Who are the desired customers? Has the entrepreneur identified the right customer for the right product?
  • How are startup team roles different?
  • What metrics offer the greatest value?
  • How can a startup use customer feedback to pivot or proceed with a product or service?

To view the full series and supporting materials, visit www.KauffmanFoundersSchool.org.

Teaching entrepreneurs best practices in areas not typically covered in other training programs, the Kauffman Founders School, an online education program for startup business owners, enables entrepreneurs to learn anywhere, anytime, and to immediately apply the lessons to their businesses. Series are presented through videos and supporting learning tools.

Other Founders School topics include:

  • Founder's Dilemmas, presented by Noam Wasserman, who teaches an award-winning course on entrepreneurship at Harvard Business School
  • Entrepreneurial Selling, presented by Craig Wortmann, CEO and founder, Sales Engine, and clinical professor at the University of Chicago's Booth School of Business
  • Intellectual Property, presented by Peter McDermott, partner, Banner and Witcoff
  • Powerful Presentations, presented by Nathan Gold, founder, The Demo Coach

The online education program is housed on the Kauffman Foundation's Entrepreneurship.org web platform, which offers resources, educational information and tools for entrepreneurs. It can be accessed at www.KauffmanFoundersSchool.org or via www.Entrepreneurship.org.