Daniel Pink shares core principles to improve selling, persuasion and influence
KANSAS CITY, Mo. (July 24, 2014) — Despite decades of conventional thinking about human motivation, best-selling business author Daniel Pink sheds new light on the art and science of motivation and how entrepreneurs can leverage these insights to be more effective leaders.
These lessons are revealed today in a new nine-part series from the Kauffman Founders School.
The videos may be accessed at www.KauffmanFoundersSchool.org.
Pink is the author of five books about business, work and management issues, including the long-running New York Times bestsellers A Whole New Mind and Drive.
He lectures to corporations, associations and universities around the world on economic transformation and the new workplace and in 2013, Thinkers 50 named him one of the top 15 business thinkers in the world.
Using a mix of social science, survey research and compelling stories, Pink reveals the personal qualities and specific skills necessary for effectively and ethically persuading, influencing and moving others.
“If you want enduring motivation, you have to do things in your company that go with the grain of human nature,” Pink said, “not against it.”
He demonstrates that by understanding what social scientists have learned about human motivation, entrepreneurs can understand what moves people, and why it matters for their business.
The video series includes modules titled:
- The Big Lesson
- Motivation for Entrepreneurs
- Motivating by Autonomy
- Motivating by Mastery
- Motivating by Purpose
- The Art of Persuasion
- Attunement in Leadership
- How to Survive Rejection
- How to Pitch and Persuade
Kauffman Founders School is an online educational resource dedicated to entrepreneurship. Its expert lectures and rich curriculum — giving individuals the skills and tools to build the next big thing — enable entrepreneurs to learn anywhere, anytime.
Through videos and supporting learning tools, a range of experts teach best practices in areas not typically addressed in other training programs. Additional Kauffman Founders School topics include:
- "Entrepreneurial Marketing" presented by Anita Newton, former marketing director at AMC Theatres, P&G and Sprint, and the current vice president of corporate marketing at Adknowledge
- "Entrepreneurial Selling" presented by Craig Wortmann, CEO and founder of Sales Engine and clinical professor at the University of Chicago's Booth School of Business
- "Founder's Dilemmas," presented by Noam Wasserman, professor of an award-winning course on entrepreneurship at Harvard Business School and author of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
- "Intellectual Property" presented by Peter McDermott, an attorney at Banner & Witcoff.
- "The Lean Approach" presented by Steve Blank, a Silicon Valley serial entrepreneur and an educator
- "Powerful Presentations" presented by Nathan Gold, founder of The Demo Coach
- "Startups" presented by Blank
- "Surviving the Entrepreneurial Life" presented by Meg Cadoux Hirshberg, an author and magazine journalist who has lived the life of an entrepreneur's spouse