Today, I came across this interview with Eric Ries, the man largely behind the Lean Startup movement, and a question occurred to me: can we still think of the Lean Startup movement as a startup? And by that I mean, is it still a growing movement, akin to a startup company? Or has the movement matured, making it more akin to an established organization? In order to explore the question, I turned to Google Trends, the tool by Google that tracks frequency of search terms across geographical locations and time.
Here is the graph showing search frequency of the term “Lean Startup” over time:
Based on the search trends (which you can find in their complete versions here), I make two observations:
Although this is far from conclusive, search trends suggest that the Lean Startup movement is maturing. Please note this is a cursory, unscientific exploration. And let me know if you think of other publicly available metrics we could use to answer this question.
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Arnobio Morelix is a senior research analyst and program officer in Research and Policy at the Ewing Marion Kauffman Foundation, where he is a principal investigator on the Kauffman Index of Entrepreneurship, the first and largest index tracking entrepreneurship across city, state, and national levels. For over a decade, the Kauffman Index has been a trusted source of entrepreneurship indicators in the United States—referenced in the policy world by institutions like the White House Office of the President of the United States, the Small Business Administration, and by U.S. Embassies and Consulates in several countries. Morelix also is an editor of Kauffman’s entrepreneurship research blog, Growthology.org.