In a new video series from Kauffman Founders School, Matt Blumberg, author of Startup CEO: A Field Guide to Scaling Up Your Business, coaches founders through the crucial transitions that turn a startup into a sustainable business. The key, says Blumberg, is to focus as much attention on how the company works as on what the company sells.
"When founders put systems and processes in place early on, they are creating the underpinning for scaling as well as the resilience to survive difficult times," Blumberg said. "Companies with strong systems are ready to make the important pivots that lead to long-term growth."
In this free, online lesson, Blumberg explains how thoughtful processes help shape:
Matt Blumberg, a technology and marketing entrepreneur, founded Return Path in 1999. Return Path analyzes the world's largest collection of email data to show businesses how to stay connected to their audiences, strengthen their customer engagement and protect their brands from fraud.
This new series complements existing Kauffman Founders School video series featuring other entrepreneurship thought leaders, including Daniel Pink, Brad Feld and Bill Reichert.
View the Startup CEO series >