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Updated September 2022


How will the Kauffman Foundation use these data?

The data will serve as a learning tool for the Foundation. Program associates will review the data in the aggregate at the portfolio, strategy, and program-area level to better understand who is being funded and whether it is reaching our intended beneficiaries. These data will not impact your likelihood of receiving funding.

How did you determine which demographic questions to ask and/or which response options to include?

To reduce redundancy and the workload on potential grantees, we based our data collection instrument on the common set of questions asked by Candid (formerly Guidestar) for their nonprofit profiles. Read the demographic data collection guide by Candid >

Does the Kauffman Foundation report its own data? 

Yes! You can find data on the race/ethnicity and gender identity of our board of trustees, senior leaders, and associates here.

Who will have access to the data you are collecting? 

If your Candid profile includes this information already, then it is available to anyone with a GuideStar Pro subscription. However, if you choose to report these data to us on your grant application, then it will be available only to associates at the Ewing Marion Kauffman Foundation.

Where should I go if I have additional questions about how to collect or report these data for my organization? 

If you have further questions, please reach out to your program officer or contact us.


What if we don’t currently collect these data? 

We recognize that many of our grantees will not be currently collecting some of these data. If that is the case, please do not guess: simply use the “unknown” option in the dropdown. If you’re interested in starting to collect these data moving forward, there are excellent resources available through Peak Grantmaking and the D5 Coalition.

I work at a very large organization (e.g. a university or a school district). Should we report the data for everyone at the organization or only the staff members working on this particular project? 

For large organizations, you will have the ability to report both the organization leader (e.g. university president) and the person associated with the funded project. Fill out the organization leader and project lead demographic data fields. See two examples below:

Example #1: Grant to a K-12 school for teacher professional development.

  • Grantee: School district
  • Organization’s leader: Principal
  • Project Lead: Principal
  • Senior staff: Assistant principals or other leaders that report to principal
  • Board members: Publicly elected school board

Example #2: Grant to a university professor to conduct and publish research.

  • Grantee: University
  • Organization’s leader: Principal investigator
  • Project Lead: Principal
  • Senior staff: Staff reporting to principal investigator
  • Board members: University board of trustees

Additionally, if you organization is being fiscally sponsored by another organization, we would ask that you use the Project Lead field to fill out demographic information for the organization being sponsored. The Organization Leader field should reflect the demographic information of the organization who is the sponsor. See the example below:

Example #3: Grant to a nonprofit organization that is fiscally sponsoring another organization awaiting its 501(c)(3) status ruling.

  • Grantee: Fiscal sponsor
  • Organization Leader: Leader of the sponsor organization
  • Project Lead: Leader of the organization being sponsored
  • Senior Staff: Staff reporting to the sponsor organization
  • Board Members: Board of the sponsor organization

Where should we report staff and board demographic data? 

There are a couple ways you can do this:

  • If you have a Candid profile, you can update your profile according to their guidance and we will pull the data over into our system. By modeling our questions after those on Candid, we are hoping to reduce redundancy for grantees.
  • If you have not updated your Candid profile, you can provide the data to us through your grant application.


How should we define our “target beneficiaries”? 

“Target beneficiaries” are those individuals who you are expecting to directly benefit from the funded work. These could be program participants, students, etc. Typically, this engagement is recurring over time (i.e. a class or program) with direct interface from organizational staff.

Our work is a step or two removed from directly serving individuals (e.g. policy advocacy, research, public outreach/affairs) – how should we report data on targeted beneficiaries?

We have a question in the grant application that asks, “Is this grant for direct service to individuals?” If you are doing policy advocacy, research, or media-based outreach/related work, you should select ‘No’. You will not be required to fill out the demographic fields for targeted beneficiaries. If you are unsure about how to respond to this question, please reach out to your program officer for assistance.

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