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Who is the Entrepreneur? Race and Ethnicity, Age, and Immigration Trends Among New Entrepreneurs in the United States, 1996–2019

Learn more about the trends in race and ethnicity, age, and immigration among new entrepreneurs in the United States between 1996 and 2019.

Featured highlights:

  • The share of all new entrepreneurs who are Latino more than doubled between 1996 and 2019 while the share who are White decreased over the same period.
  • New entrepreneurs were largely young in 1996, and were more likely to represent all ages by 2019.
  • In 2019, about 1 in 4 new entrepreneurs was an immigrant. This is close to twice the share of entrepreneurs that were immigrants in 1996.